Brand and product strategy and design for Fintech PaaS scaling up with a suite of omnichannel products
B2B and B2C research
Personas, user stories and empathy mapping
Customer journey maps (decision-makers)
User journey maps (end users)
Brand strategy
Brand architecture
Brand Identity and style guide
Brand communications, marketing, and events
Product naming
Product design: 5 products across kiosk, mobile and desktop
Design system
I worked with Kinektek in developing their new brand, go-to-market brand communications and product UI design for an omnichannel suite of payments and purchase products. This included designing a cross-platform scalable brand identity system, achieving an end-to-end brand experience across all corporate touchpoints and marketing, campaigns, brand communications, trade fairs and events.
The product design principles were based on the brand design principles. Working collaboratively with the leadership team, we established the design principles and developed interactive prototypes. Scalable component and pattern library and design systems for mobile and kiosk formats were set up across a range of interactive and engagement levels to support future UX decision-making.
