Communications
Brand communications are living and evolving corporate communication systems. They continually create new content and generate messaging to retain visibility and relevance. Corporate communications combine the literal with the emotive to address the nuanced need states of audiences. Getting this balance right on a daily basis is a strategic-creative balancing act that requires ongoing management.
Communications Strategy
Website Design
Content Management
Corporate & Editorial
Brand Management
Communications Strategy
Websites are tailored to your brand strategy, corporate requirements and budget. Creating content and designing websites is centred on understanding the brand's unique identity, target audience, and strategic objectives, which translates into visually appealing and user-centric designs that effectively communicate the brand's values, story, and offerings while ensuring a seamless and engaging user experience. Strategic digital and user experience is at the core of the design process, and the end-to-end user journey is mapped to ensure seamless brand experience.
Website Design & Content
Websites are tailored to your brand strategy, corporate requirements and budget. Creating content and designing websites is centred on understanding the brand's unique identity, target audience, and strategic objectives, which translates into visually appealing and user-centric designs that effectively communicate the brand's values, story, and offerings while ensuring a seamless and engaging user experience. Strategic digital and user experience is at the core of the design process, and the end-to-end user journey is mapped to ensure seamless brand experience.
Corporate & Editorial
Corporate identity refers to a company's visual and verbal representation, including its logo, typography, colour palette, brand guidelines, and overall visual style. It encompasses consistent and cohesive visual elements that create a recognizable and memorable brand presence. Editorial, in the context of corporate identity, involves using language and storytelling techniques to effectively communicate the brand's values, mission, and offerings. Editorial elements can be found in various brand communication materials, such as brochureware, ebooks, white papers, blog articles, social media posts and press releases.
Marketing & Campaigns
Brand marketing aims to build awareness, shape perceptions, and establish a strong brand identity in the target audience's minds. It encompasses messaging development, creative campaigns, advertising, public relations, digital marketing, social media, and customer relationship management. It focuses on consistently communicating the brand's unique value proposition, differentiation, and key messages across multiple channels to attract and retain customers, enhance brand loyalty, and ultimately drive business growth.
Onboarding & Training
The only constant is change. In any growing company in a rapidly changing technology landscape, recruitment, onboarding and training programs play a crucial role in equipping new and existing employees with the skills and knowledge needed to keep ahead of these developments. These programs are direct brand experiences and are treated as valuable opportunities to build the internal brand culture and identify potential ambassadors. Programs may include professional development forums, publications, workshops, and specialized training sessions, each providing a positive experience for the brand, fostering employee engagement, creating a sense of belonging, and aligning staff to common values and a common language. Experiences should be strategised as campaigns and beautifully considered experiential materials leave a lasting memory and imprint of brand values.
Pitches & Presentations
These are critical brand touchpoints and should be considered primary elements in the brand experience. Beyond the functional content, I work with companies to craft compelling narratives and persuasive visual presentations that align with their brand strategy, identity, and commercial goals. Transforming complex information into engaging pitches using storytelling techniques, motion graphics, explainers, infographics and impactful design elements, combined with wordsmithed copy and strategic messaging.
Events & Experiential
Events and experiential marketing enable brands to engage directly with their target audience, creating memorable and interactive experiences that leave a lasting impression. Through immersive activities, unique displays, and interactive elements, brands can spark conversations, forge connections, and reinforce brand messaging. Attendees become brand advocates, amplifying the brand's reach through social media and word-of-mouth. By leveraging events and experiential marketing, brands can drive brand loyalty, customer acquisition and build a strong and differentiated brand presence.
Brand Management
Events and experiential marketing enable brands to engage directly with their target audience, creating memorable and interactive experiences that leave a lasting impression. Through immersive activities, unique displays, and interactive elements, brands can spark conversations, forge connections, and reinforce brand messaging. Attendees become brand advocates, amplifying the brand's reach through social media and word-of-mouth. By leveraging events and experiential marketing, brands can drive brand loyalty, customer acquisition and build a strong and differentiated brand presence.