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Placing nature at the core for a human-centred and differentiated Science Tech AI startup brand

Lean canvas

Stakeholder segmentation and analysis

Brand architecture

Design strategy

Brand identity

Digital communications

Style guide

The design strategy and brand identity framework for AI lab that works with echolocation to measure the impact of natural environments proposes a nature-centred visual brand aesthetic. The brand mark is an abstracted echolocation symbol repeated organically to create a stylish pattern system that comes to life through animation to provide an iterative living system repeated across different products and programs. 

Exploring ways to incorporate sustainable practices into the brand, footage of waves, rain, and underwater worlds imbue the brand identity with a layer of almost meditative emotive experience for the user. A reminder of the continuous, powerful energy released by nature that forms the focus of the lab. This footage will be implemented in various ways throughout the lab, such as on screens and in common areas. 

Artificial intelligence brand identity case study
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