I'm Julie Scott, a Brand Strategy and Design consultant and freelance Brand Strategy Director with over 20 years of experience building brands from the ground up. Immersd. is my London-based brand strategy, brand identity and communications design consultancy. I've developed and positioned brands for WPP agencies, global private healthcare groups, global financial service enterprises, Africa's largest FMCG retail group, the Office of the Presidency & the National State-Owned Energy company in South Africa, and a range of global enterprises in technology, telecoms, financial services, pharmaceutical and retail. I am particularly focused on technology-driven brands, artificial intelligence startup branding, scale-ups, and SMEs.
After working as a strategic designer for leading global award-winning branding agencies in the WPP, IPG, and Omnicom networks, I founded ID&B: a Cape Town-based brand strategy, design strategy, brand design and brand marketing agency. ID&B bridged the gap between strategy and design and, more recently, brand and product UX. I ran ID&B for 15 years, delivering world-class brand and product experiences for large organizations, scale-ups, and startups in Europe, the Middle East, Canada, the USA, and Africa. I closed ID&B to relocate to London in 2021.
"Julie's work for Kinektek has been phenomenal. She guided us through a comprehensive re-branding of the entire business from the ground up. Her extensive grasp of brand and design strategy has enabled our business to establish systems and frameworks to accommodate all of our design requirements across all of our platforms and solutions. Beyond her strategic and business acumen, her creative and aesthetic design skills are really first class."
Matthew Slaven, CEO
Kinektek
"Julie played an immense role to prepare and empower the Simera Group to launch onto the global stage. What impressed me most was her innate capability to rapidly understand our environment and moreover, decompose our initial business objectives into clearly articulated work breakdown structures with well-defined goals. She approached the work with a rather unique combination of out-of-the-box creativity and well-structured execution, which resonated with our systems engineering foundations."
Johann Du Toit, CEO
Simera Group
“Working with Julie in repositioning our company within the WWP Group was an enjoyable, interesting and collaborative process. Julie’s ability to entrench herself in our business and the space in which we operate was invaluable. This meant that she was able to challenge the thinking and these debates resulted in some extraordinarily insightful strategies. I would work with and recommend Julie at every turn, she will truly help you to develop a world-class leadership brand.”
Juliet Mey, Global Marketing Director
Acceleration, WPP Group
"Julie took our team on an educational journey in search of the soul of the company by unpacking complex concepts and linking them in an ingenious way. Julie has a very calm disposition, listens actively, and is very articulate. I found her humble, accommodating and generous with her expertise. Her way of working is empowering as it is based on co-creation. Her input was invaluable, and the project was a success."
Nebu Phohlela, Project Manager
PetroSA (National Energy Company, SA)
Group Management Framework Project