Strategy + Design combining Brand + UX models for immersive, scalable brand experiences across communications, campaigns, digital products + websites
Immersd. is a consultancy delivering strategy and design that deepens both the brand experience and the user experience. We engage brand attributes to create more connected experiences across all touchpoints as organizations, their users and digital journeys scale in functionality and complexity.
Brand Strategy
The digital age offers limitless opportunities for powerful points of contact between people and brands. Often untapped and often in unexpected places.
Short-term task-based product experiences are essential for conversion and user satsifaction. Brand experience prioritises long-term relationships and building trust. By incorporating brand strategy into UX and product design processes, both can be achieved delivering immediate results, and long-term brand relationships.
Brand Experience
Brands have the power to make people feel connected and understood as more than statistical users, tapping through tasks to reach short-term goals.
Emotion is a core element of every brand experience, reinforcing the brand's higher commercial purpose of deepening customer connections for lasting relationships. Ignoring the role of emotion in product design will strip digital journeys of distinction. Yet overplaying emotion in highly functional product environments, or in web journeys at the enterprise level is as inappropriate as it is damaging.
Design
Bringing strategy to life through visual assets, brand identity systems, marketing and corporate collateral, style guides, interactive prototypes, pattern libraries and design systems
Delivery of the entire brand experience, from brand identity, all consumer and corporate touchpoints, and user experience prototypes to the design system governing the brand-product relationship and user experience. Including brand design, infographics, icons, motion design, UX and UI prototypes and guidelines.
Brand Guardianship
Addressing day to day design decisions and challenges as they come up, keeping design process and strategy implementation on-brand across digital and print.
Ensuring the brand is correctly applied when executing the strategy and product design. This involves making sure the design system, content, and messaging are all aligned with strategy.