Creative director, strategist, visual systems & UI designer
I design experiences that work better, make people happier. My work has always been focused on creating resonance between product and user, organization, and audience, in B2B & B2C, across all sectors.
The digital age offers limitless, often untapped, opportunities for powerful points of contact between people and brands. Frequently in unexpected places.
People experience brands one tap at a time, making UX a central element of brand strategy. Immersd. is a B2B consultancy integrating brand and UX strategies for immersive enterprise-level web environments, digital products and platforms.
DIGITAL BRAND IDENTITY
The challenge
The challenge
Digital brand strategy
The challenge
People exploring a company's digital products & platforms expect a consistent brand position, proposition & personality across all levels of engagement, from websites to online forms, transactional interactions & beyond.
Organisations continually scale and evolve portfolios of digital products, platforms and web environments. Fast-paced build processes and usability requirements add pressure to foundational brand principles, changing how the brand interacts with its people. If this is left unmanaged, the company's positioning shifts, and the brand experience changes. This starts as a small fragmentation but leads to the erosion of brand trust, diminishing trust in the company. It can happen in a tap.
The solution
Design strategy and management process incorporating brand positioning, proposition, identity and messaging across the entire portfolio of digital environments.
Governance for all levels of brand experience and UX design implementation across large, frequently siloed, disconnected, and co-branded digital domains, regardless of how varied or utilitarian they might be. A strategic process delivering a scalable digital brand experience that will withstand the rigorous challenges encountered in demanding, sometimes utilitarian and time-constrained, enterprise-level B2B digital environments.
DIGITAL BRAND IDENTITY
The challenge
Experience mapping
The challenge
People seek connection. We need to be understood as more than statistical users tapping through a digital task towards a short-term goal. When our human and nuanced emotional needs are met, we shift towards loyalty.
It's a tricky balance. Overplaying emotion at the enterprise level is as inappropriate as it is damaging. Ignoring it will strip the digital journeys of distinction or of a higher commercial purpose: to forge lasting relationships and deepen emotive bond between people and brands.
The solution
Strategic framework for determining where, and how, to embed the appropriate amount of emotion and delight into digital journeys.
If people enjoy a task and feel understood, they're more likely to stay engaged for extended periods and create memories that linger after the user task or flow is over, long after logging out. Good experiences create good memories, and people are more likely to return. While long-term relationships and emotional connections are the domain of brand experience, excluding them from usability design strategies is an opportunity missed.
The solution is often simpler than we think.
Immersd. is a B2B brand and UX consultancy supporting businesses in digital transformation. Factual. No frills. Straightforward design strategy & UX design.
This is not a full website but a digital introduction.
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